All I Ever Wanted
Her voice was confident and loud, as if she were addressing a stadium. “Our demographic is young, affluent people who enjoy outdoor activities, such as hiking and biking.” She paused, and made eye contact with each one of us, her expression grave. Damien kicked me under the table. “Our goal is to reach these people in a variety of media and increase sales. Thank you.”
With that, she sat down. Mark gave her a confused look, but she just smiled demurely and looked at her hands. “Um…okay. Great, Muriel,” Mark said. “Well, Callie, any ideas?”
I glanced from Mark to Muriel. What Muriel had just told us was something so basic a fourth grader could’ve presented it. Usually, Mark would give us much more detailed information…how long the campaign would last, which markets were underselling, which were doing great, product tie-ins, etc. “Are you…um, are you all done?” I asked her.
“Why, yes, I am, Callie,” she answered. “Mark said you were presenting some ideas. May we see them?”
“Of course,” I said, glancing at Pete, who shrugged. “Well, obviously what makes this company unique is the grocery bag element, and that’s something we’ll definitely focus on.”
“Obviously,” Muriel murmured.
I looked at her. “My first idea is geared toward male consumers, college grads, twenty-five to forty years old, earning more than fifty grand a year.” I reached down next to my chair, grabbed the first poster (PowerPoint was fine, but I was a little old school in presentations) and read my tagline aloud. “Kick some butt, save the planet. BTR Outerwear.” The poster showed a good-looking, sweaty guy, his backpack next to him, standing at the top of a mountain, overlooking a vast wilderness.
Mark smiled, and the usual tingle of pride fluttered in my stomach.
“Oh, nice work,” Leila said.
“Delicious,” Karen murmured, taking a bite of scone. “Him, I mean.” She jerked her chin at the poster.
“I’m thinking all our ads should be shot in national parks,” I continued. “If BTR coughs up some money, we can say we’re a proud sponsor of the Yellowstone Foundation or what have you, and—”
“He’s not even wearing Bags to Riches clothes,” Muriel protested. The rest of us paused.
“It’s a comp, Mure,” Mark said, patting her hand. “It’s a mock-up.” At her look of incomprehension, he continued. “It’s not the real ad…it’s just the idea for the ad.”
“Oh,” she said. “Well.” She squinted at the poster. “The name of the company is Bags to Riches, not BTR.”
“Right,” I said. “Well, that’s another thing. I think Bags to Riches is a little…off. See, it implies that someone’s getting rich off this, and while I’m sure that’s quite true—” everyone but Muriel laughed “—I think we should abbreviate.”
“I doubt my father will go for that,” Muriel said, scribbling something in a notebook. “Moving on, Callie, do you have anything else?”
I glanced at Mark, who was looking at the surface of the table. “Yes, I do, Muriel,” I said. “Female demographic.” I moved to the next comp, something I was quite proud of. It was a stock photo of a woman rock climbing somewhere in Bryce Canyon, dangling from a precipice, teeth gritted in concentration, dripping with sweat. “Redefining ‘bag lady.’ BTR Outerwear.”
“Oh, that’s fantastic, Callie!” Pete cheered.
Mark nodded approvingly. “Bull’s-eye,” he murmured.
I smiled. “Now, I’m not sure how much we can afford, but I’d love to use a couple of celebs who champion the environment—Leonardo DiCaprio, for example.”
“Why would we use him? Does he hike?” Muriel asked.
I paused. Looked at Mark again, who was suddenly engrossed in doodling. Glanced at Damien, whose eyes were very wide. “Well, if we get a well-known face, especially one associated with a cause, we brand BTR—”
“Bags to Riches,” she corrected.
“Right.” I paused. “Okay, well…people want to be like celebrities, right? That’s why J. Crew sells out of whatever Michelle Obama’s wearing.”
“J. Crew is not our competitor, Callie,” Muriel said condescendingly. Leila winced.
“I know that,” I said. “What I mean is, the First Lady has influence. Which is true in any ad campaign that uses celebrities, whether they’re hawking milk or Nikes. So if we had Leo in a BTR ad, I’m sure we’d see a bump in sales.”
“Hmm,” Muriel said. “Interesting.”
No one made eye contact. This was Advertising 101. I glanced at Mark, who was looking at Muriel with a very tender expression. He leaned over and placed his hand over hers.
“It’s a lot to take in,” he said. “Well, this has been great. Thanks, Callie. We’ll get back to you and talk about next steps. Oh, and by the way, the BTR people are coming out later this week. We’ll be doing an event on Friday. Participation mandatory.”
“What kind of event?” Damien asked, immediately suspicious.
“A little hike so Charles can see the beauty of a Vermont sunset,” Mark said, ignoring Damien’s stricken expression. “Drinks and dinner afterward.”
JUST BEFORE LUNCH, Fleur slipped into my office and closed the door. “What the fuck-all was Mark thinking?” she hissed. “Yeah, he’s shagging Muriel, but did he have to hire her? She doesn’t know a bloody thing!” She flopped onto my couch.
The thing about Fleur was that when she was truly upset, her accent slipped, something she was completely unaware of. Her accent was in full force now. I suspected she wanted gossip.
“It’s Mark’s company,” I said calmly, turning away from my computer. “And I’m sure Muriel will…” I paused. “Well, she’ll catch on. Obviously, her dad wants her on this account.”
“Callie,” Fleur whispered. “I’ve got much more experience than Muriel.” Accent gone, revealing shades of New York. The truth came out. “Just because my father doesn’t own the company doesn’t mean I should have to take orders from that frigid and ignorant bitch.”
“Listen,” I said quietly, “don’t go there. Just do your job well and trust that Mark will work things out.”
“She’s making more than me. More than you, too, as a matter of fact. Karen told me.”
“Karen shouldn’t have—”
“All right, all right, she didn’t tell me. I just happened to see some paperwork when I was in there for something else.” She sighed. “Figured you should know. You and Mark were…well. Whatever.”
The accent was back. I glanced at my watch. “I have to run, Fleur. I’m sorry. I’m meeting someone for lunch.”
“Oh, right!” she said. “The plan!”
“What plan?” I asked, closing a file on my computer.
“The plan to make Mark green with envy!” she whispered gleefully.
“Oh, I’m not really going—”
“Now, now, no need to explain! I’ll walk you out.”
Sighing—Fleur could be a bit much—I grabbed my bag and we walked into the foyer, where Mark was signing something for Damien. “Have fun on your date!” Fleur called loudly as I pulled open the door to leave. Mark and Damien looked up.
“You’re going on a date?” Damien asked, as shocked as if I’d just announced I was getting a sex change.
I blushed. “Well, I’m just meeting a…a friend, that’s all. For a quick lunch.”
Mark’s eyes were…knowing. Smiling, too, the type of smile a man uses when a woman…when he…ah, shit, I was losing my train of thought. His eyes were warm, as if we shared a secret, and his generous mouth pulled up at one corner. For a second I—
“How thrilling,” Damien drawled. “Toodles.”
“Have fun,” Mark said. His eyes wandered down to my legs, and when he looked up again, he gave me a little wink, and my dopey heart leaped.
“See you in a bit,” I said. Get over him, Mrs. Obama said. I’m trying, I answered silently.
Doug336 and I were meeting at Toasted & Roasted, one of the three restaurants in our fair city. It was a little café known mostly for its coffee, the usual endless variety of lattes, mochaccinos and chais, but it also served soup and sandwiches for lunch. It was a pretty space with brick walls and lots of plants, the old tile floor intricately patterned. “Hey, Callie,” the owner called as I came in.
“Hi, Guy,” I answered. “What’s good today?”
“Got some nice hot pastrami and Swiss on rye,” he said. “Also a Philly cheese steak special.”
Both sounded fantastic…but both were dangerous date foods, requiring much chewing and many napkins. They were really more of an “alone” type of food, where you could get grease on your chin and really enjoy. First impressions were so important, though, and I didn’t want Doug336 to have a mental image of me with a cheesy wad of steak on my bosom. “I guess I’ll have a cup of the soup,” I said regretfully.
“Coming up,” Guy answered cheerfully.
At that moment, the door to Toasted & Roasted opened, and in came my mother. And Louis. Upon sighting me, Louis’s pale face lit up with creepy delight.
“Well, well, well,” he said. “Someone looks good enough to eat.”
“Hi, Mom!” I said brightly, giving my mother a kiss and making sure she stood between myself and Voldemort there. “Hi, Louis.”
“Hello, honey, fancy running into you. And you do look nice. Louis is right.” A Grinchy grin spread across Louis’s face, and he stepped a little closer to me. Oh, God. He’d obviously come right from work.
“Louis, you’re…you still have your gloves on,” I said, swallowing against the images that leaped with unfortunate clarity into my brain. Latex gloves meant he was…preparing someone.
“Oopsy,” he said. Without taking his eyes off me, he peeled off the gloves, slowly, as if doing a striptease, then did a throat-scraping snort to clear his postnasal drip. Dear God.
“Calliope, did you know your father has been calling me?” Mom asked, frowning as she surveyed the take-out choices of the day. “Of course, I don’t pick up. Does he have a brain tumor or something I should know about?”
“Um, nope, no brain tumor, Mom. He has more time now that he’s retired. Maybe he just…needs to talk.” She gave me a dubious look and said nothing.
“I was just thinking about you today, Calliope,” Louis murmured. “How I’d…display you.” His anemic eyebrow rose.
“Come on, Louis!” I blurted. “That’s a horrible come-on line, not to mention terrifying!” He said nothing, just smirked. “Well, I’m meeting a friend, so I’d better run,” I added, backing away. “Have a nice lunch!” With that, I scampered into the corner and took a seat.
Toasted & Roasted started to fill up with the lunch crowd. I waved occasionally, since I knew just about everyone in town. There was Shaunee Cole, one of the River Rats. Dave, Annie’s brother, was on his phone. “Hey, gorgeous,” he called to me, pausing in his conversation. I waved back. Always loved Dave.
In four more minutes, Doug was going to be late, I noted, glancing at my red Hello Kitty collector’s edition wristwatch. I figured I’d give him ten minutes, then leave. Granted, I’d have happily waited hours for Mark…had, in fact, waited for months, if not years. I squelched the small lance of pain that thought caused and texted Annie to distract myself. Am meeting Doug336. Please choose color of your dress as maid of honor. Will call with a report. Annie was taking quite the interest in my love life, determined that I, too, should end up as smugly happy as she and Jack were.
Ah-ha! Here was Doug336 coming in right now. I waved (not too vigorously, didn’t want to seem psychotic or desperate). He didn’t see me. Alas, the guy behind him did, and that guy was Ian McFarland, veterinarian. He froze, then gave a small nod before fixing his attention firmly on the specials board.
Oh, calm down, I thought. I’m not here for you. I stood up and walked over to greet my date. Ian didn’t look away from the board, reminding me of Josephine’s early years, when she’d cover her eyes to become invisible.
“Hi, there, Doug.” I smiled my hundred-watter and noted from the corner of my eye that Ian McFarland let out a sigh of relief. For heaven’s sake!
“Hi, Callie! Great to meet you,” Doug said.
“I got us a table in the back,” I said. “Do you want to order?”
“Nah, I’m not here for the food,” he grinned. “Lead away.”
Ooh! I liked Doug336! He was cute! And how nice for Dr. Stuck-Up to see that a man liked me! So there! “Hello, Dr. McFarland,” I said.
“Hello, Miss Grey,” he said, not taking his eyes off the specials board.
“Can I call you Ian?” I asked, just to be a pain.
He cut his eyes to me, then looked back at the menu. “Of course.”
“Have a wonderful day, Ian,” I said, turning away to my date. That’s right, Ian. I have a date. And he’s cuter than you.
“You’re even prettier than your picture,” Doug336 said as we sat down.
I smiled. “Thank you, Doug.” He was quite attractive, with longish dark hair and hazel eyes. Nice build, jeans, T-shirt, a woven bracelet made of some shiny fiber.